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Website Design
A website should reflect the stature, values, and precision of the business it represents. Each site is thoughtfully designed to serve as a polished and enduring extension of your brand, with no reliance on trends or unnecessary clutter.
Focused on clarity, elegance, and performance.
From high-resolution on-site photography and tailored messaging to refined layout and structure, every element is intentional. Whether you need an online storefront, private client portal, or seamless integration across platforms, the result is a digital presence that feels personal, professional, and built to last.
Website Refresh & Branding Enhancement — Manufacturing Client (Metro Detroit)
This project involved taking a decade-old website, originally built in 2010, and modernizing it for today’s digital standards. The primary goals were to create a faster, lighter, and fully mobile-friendly site while maintaining a layout that reflects the client’s business identity and is easy for customers to navigate.
Key Improvements Delivered:
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Modernized Design & Improved UI
Updated the outdated site with a clean, modern layout built for speed, easy navigation, and full mobile compatibility.
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Mobile Optimization
Created a refreshed logo and updated visuals for a more professional, consistent brand image.
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Branding Refresh
Created a refreshed logo and updated visuals for a more professional, consistent brand image.
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Photography & Video
Captured on-site photos and videos to showcase the team, adding credibility and connection.
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SEO Foundation Framework
Implemented foundational SEO and built the site to scale for future additions like landing pages, blogs, or a web store.
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HTTPS Security
Upgraded to HTTPS, removing “Not Secure” warnings and building visitor confidence.
Future Recommendations
While the refresh met the client’s needs and budget, I provided recommendations for future growth, including:
Expanded Online Presence – Add targeted landing pages, industry-specific content, and social media campaigns to improve search visibility, attract qualified traffic, and engage customers.
Enhanced Customer Access – Integrate an online store for parts sales and a scheduling system for booking key services directly through the website.
Professional Communication & Credibility – Transition to dedicated email hosting and implement a structured Google review program to strengthen branding, trust, and client relationships.
Graphic Design
Effective design is about clarity, alignment, and intention. Whether developing brochures, flyers, digital assets, or branded documents, the focus is always on presenting your business, product, or message in a way that resonates with the right audience.
Each project is shaped by your goals, market position, and available resources, ensuring the final result is both visually compelling and strategically sound. The objective is to deliver design solutions that reflect your brand accurately, elevate perception, and communicate with purpose.
Excel + VBA
Business Evaluation Tool (BET)
An Intelligent Command Center for Measured Oversight
The Business Evaluation Tool is a custom-built Excel platform designed to provide serious operators with the clarity, precision, and control needed to run a high-performing organization. Built from the ground up, this tool unifies fragmented business data such as inventory, sales, services, timeclock, payroll, banking, and expenses into a centralized, discreetly powerful dashboard.
What It Does
The BET is a dynamic decision-making system that translates raw data into clear, actionable intelligence. It allows leaders to confidently evaluate:
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Cost efficiency across departments and office locations
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Profitability and productivity by employee, service line, or day
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Coverage gaps in appointments and underperforming service areas
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Gross and net margins, factoring in labor, recurring expenses, and ownership draws
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Business health in real time, with filters by date, staff, and service lines
Key Features
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Live Data Timestamp: Provides clear visibility into the last update, reinforcing data accuracy
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User-Friendly Interface: Guided input points make it easy for non-technical users to maintain and operate
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Smart Filtering and Forecasting: Quickly isolate trends or assess future outcomes with minimal effort
How It Works
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Data Integration - Users input or import business data from multiple sources including sales reports, timeclock logs, payroll, expenses, and inventory into designated sections of the tool.
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Automated Analysis - The tool calculates key performance metrics, profitability breakdowns, and business health indicators using structured formulas and logic built into the system.
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Interactive Dashboard - A centralized dashboard displays all insights in a clear, user-friendly layout. Filters by date, service, staff, or location allow quick identification of trends and areas for improvement.
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Guided Updates and Refresh - Built-in prompts and a visible timestamp ensure users can update data accurately and easily, even without advanced Excel experience.
Home - Menu View
Screenshots from Various Report Views
Generic data and names presented*
Photography
Photography is not just about capturing images. It is about presenting your business with distinction, highlighting the qualities that matter most to the clients you aim to serve. Every detail is considered, from lighting and composition to posture and environment, to ensure your business is seen in the best possible light.
I focus on authenticity and refinement, drawing out the natural strengths of your people, space, and offerings.
Whether showcasing your team, your products, or your environment, each image is designed to reflect credibility, confidence, and warmth. All photography and editing are handled with precision, producing a cohesive visual presence that quietly commands attention and trust. The result is a collection of images that support your reputation and help attract the clientele you value most.
