%20(1).png)
People Want To Be Helped, Not Sold.
In the fast-paced world of social media marketing, it's essential to remember that people prefer to receive help rather than a sales pitch. Recognizing and embracing this simple truth is crucial for planning your content calendar effectively. In a crowded digital landscape filled with ads and promotions, providing real value to your audience sets you apart and builds lasting relationships.
By focusing on assistance rather than sales tactics, you establish authentic connections and pave the way for sustainable growth in your online presence. View the chart below to help your social media content process.
Key Content Factors | Business Providing Free Value | PersonalBeing the Expert |
|---|---|---|
Advice Help to improve the lives of others. | Who, what, where, when, and why do your products/services help your client’s quality of life? | - Overcoming adversities - Providing solutions for life situations - Professional Opinions |
Motivation Use positive and negative motivation to drive engagement | - Fear of Missing Out (FOMO) - Peer Pressure - Desired status - Value | - Self-Improvement - Positivity - Goal Driven - Humanitarian efforts |
Education Show expertise and experience | - Industry Trends - News - Educating clients on the proven results of the products/services | - News (your opinion) - Teaching - Industry Recommendations - Tips & Tricks - Career advice - How-to-guides |
Entertainment Show your personality | - Behind the scenes (operations/staff) - Highlight Partners - Updates - Humor / Cartoons - Demonstrate your process | - Interviews/About Yourself - Highlight Connections - Hobbies & Passions - Family Moments - Experiences and Stories - Cartoons/memes |
Crafting engaging social media content involves a multifaceted approach that caters to the diverse interests and needs of your audience. By understanding that people seek assistance rather than blatant sales pitches, you can tailor your content strategy to provide genuine value. Ultimately, the key to success lies in consistently delivering content that not only informs and entertains but also enriches the lives of your followers, establishing trust and loyalty over time. Published Location:
Macomb County, MI - How to Create Engaging Social Media Content
Need a helping hand?
Building and maintaining a strong social media presence is time-consuming and requires ongoing effort. If you find yourself needing assistance, don't hesitate to reach out!