Why Your Social Media Isn’t Getting Results (And How to Fix It Fast)

Tyler Schauss
Jan 6, 2024
3 min read

Updated: Sep 22, 2025

In today’s fast-moving digital world, social media is more than just a way to post updates. It is one of the easiest ways to put your business in front of potential customers every single day. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube all offer huge opportunities to reach new people and keep your brand top of mind.

The challenge is that simply posting once in a while is not enough. To see real results, you need a plan. Successful social media marketing is built on four main pillars:

Consistency
Availability
Engagement
Strategic Investment

When these four areas work together, your online presence grows, your audience becomes more engaged, and your business is positioned to attract customers naturally instead of chasing them.

1. Consistency: Show Up Before You Stand Out

Businesses that post regularly build trust with their audience and get more visibility on social platforms. Social media sites give more reach to accounts that post often, and customers also remember the businesses they see the most.

Simple ways to be consistent:

Create a posting schedule and stick to it.
Plan your content at least one month ahead so you are never scrambling for ideas.
Post when your audience is most likely to be online:

Platform Peak Engagement Times

Facebook	9 AM – 2 PM
LinkedIn	9–10 AM, 12–1 PM
Twitter/X	12–3 PM
Instagram	12–2 PM

Short videos perform very well right now. Posting clips on Instagram Reels, TikTok, and YouTube Shorts is a great way to get more eyes on your brand.

Tip: Consistency does not mean posting every day. It means posting regularly and with purpose.

2. Availability: Be Where Your Audience Is

Your customers are spending time on different platforms, so you need to meet them there. That means having an active presence on at least a few key platforms.

Most businesses benefit from being active on:

Facebook
Google Business Profile
LinkedIn
Instagram
YouTube
TikTok (if targeting younger audiences)
Pinterest (for visual products and services)

Also make sure:

Your website is easy to find in Google searches.
Customers can leave reviews and you respond to them quickly.
You pay attention to new platforms that might become popular with your audience.

Tip: Start with two or three platforms that your audience uses most and do them well before adding more.

3. Engagement: Conversations, Not Just Posts 🎉

Social media works best when it feels like a conversation, not a one-way announcement. Businesses that reply to comments, answer questions, and encourage interaction see stronger results.

Easy engagement ideas:

Reply to comments and messages quickly.
Use polls or question stickers to get feedback.
Share photos or videos from customers who use your product or service.
End each post with a call to action, like “Comment below,” or “Tag a friend who needs to see this.”

Tip: Engagement shows your audience that you care about them, which builds loyalty over time.

4. Strategic Investment: Making Your Budget Count

You can grow your social media reach without spending money, but paid ads can help you reach more people faster.

Here are some common ad options:

Ad Type	What It Does	Typical Budget*
General Target Ads	Show ads to specific groups of people based on interests and location	$100–$2,000/month
PPC (Pay-Per-Click)	You only pay when someone clicks on your ad and visits your site	$100–$1,000/day
Retargeting Ads	Reach people who already visited your website or social media	$300–$2,000/month

*Budgets vary by industry and goals.

Tip: Running ads is not just about spending money. It is about knowing exactly who you want to reach and creating the right message for them.

Putting It All Together

Social media can be one of the most affordable and effective ways to grow your business if it is done correctly. The challenge is that many business owners know what they should be doing but do not have the time or resources to do it well.

The steps in this guide will help you get started and see improvement. For businesses that want to take it further, the right help can turn these steps into a long-term growth plan that works around the clock. The right strategy, combined with consistent action, can make social media one of your most valuable business tools.

Published Location:

Rochester Hills, MI - Why Is My Social Media Not Working?

🌱Need a helping hand?

Building and maintaining a strong social media presence is time-consuming and requires ongoing effort. If you find yourself needing assistance, don't hesitate to reach out!